How to Marry Your Business – and Love It!

So, in past few years I've discovered that one of the most popular blog subjects on the internet is weddings. (Two other highly popular subjects are pr0n and food. Of course.)

Many women, myself included spent a gazillion years planning for The Big Day. From childhood, we start dreaming up the perfect dress, the perfect music, the perfect evvvvrything. And the internet lets us scrounge every corner of cyberspace for perfect wedding inspiration.

Page after page after glorious, beautiful, lovely page.

There's more than just the wedding, too. We dream and plan our honeymoon, our new home, our white picket fence, our 2.5 kids, our dog… Imagine what your business could do if you invested this kind of wedding-level planning into it.

Guess what? You can. Here are 7 ways to plan your perfect wedding, marry your business and live happily ever after.

Get Someone Else to Pay for It (Without Asking for Money)

Traditionally, dear old Dad footed the hefty bill for the glorious day. These days, you might be on the hook for the whole shebang, just like you might be with your business.

Get creative with raising venture capital. Try throwing a fundraising party with family, friends and maybe even other people you know. Make a game out of it. Charge $25 per person as "admission", show them two equally good proposals and sets of business plans, and let them put their money on the winning plan.

Get visual, be clear and concise, then let everyone vote and give you feedback. The winning plan gets the money to put toward the launch – and you might pick up some valuable tips from the feedback that help you rake back returns quickly!

Announce Your Commitment Publicly

Wedding vows make a couple’s commitment public, and it creates a sense of responsibility and accountability to the other person. You'll be just as married to your business, so why not start by announcing the engagement?

Make the decision to commit to your new business public. Announce it to family, friends, and business connections. You'll be more compelled to move forward with your business plans – and help avoid those cold feet! – because people will be asking about your progress.

A commitment also helps you stick with your business during the rough times - because there will be some days you'll want to divorce, believe me!

Bring Ceremony to Your Business

Weddings are full of ceremony and rituals: preparing vows, the white dress, walking down the aisle, the ring, the veil, the kiss, the toasts and the speeches. Rituals demonstrate that your actions are consciously and deliberately performed.

There’s no room for arbitrary decisions in marriage - or in business.

Develop ceremonial rituals that show your commitment to your clients and your deliberate attention to customer experience. Build expected perks for the people that come to you – a cup of chai as they wait, a special music selected just for them, and any other ritual that might show you offer more than just a service.

Honor your commitments as well, by honoring your clients. Send them personalized thank you notes for their continued support and mail out hand-written cards during special holidays. This will make them feel appreciated, and it'll also help to keep your name in their mind.

Be the Consummate Host

Red wine on your dress? No worries – it's just another sign of a successful party. That cute, curly-haired toddler knocked over your cake and set the punch bowl on fire? Ha! That's so funny – get the photographer! Grab it on film!

You can never plan for ultimate perfection, and even in the most carefully laid out weddings (or business affairs), something's bound to go wrong.

Be your best, most gracious self at all times. Never sweat the small stuff and always keep a cool head. Deal with small mishaps quickly and elegantly.

And, if you have a 'difficult guest', gently introduce the person to another therapist better suited to his or her needs. The therapist will get a great referral, the client gets the desired massage, and you get peace of mind. Win-win-win!

Plan it to the End

Weddings are clearly orchestrated events, from the flower petals in the aisle right down to the bride and groom’s final dance. And relationships are also planned, with a good idea of the future in mind.

When planning your therapy practice, do the same – know where you're going now and in the future. Clearly define your core values and business goals. Then create a detailed timeline for pre-launch, launch, one year after the launch “honeymoon”, plus 5 and 10 years down the road.

And that way, you'll be all set for a cherished bond between you and your business, full of true love forever. Congratulations – you were made for each other!

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Comments

Leigh,
I love your new website! Even the way you spell "porn" !
And I like the photos you have chosen to support your articles.

Which reminds me, I go in for my massage with the therapist in two weeks'! She says I'm as easy to stretch as a brick. Can't wait! I have muscle spasms in my lower back. Hopefully, I will feel OK soon, and that's what counts.

Now I'm off to finish reading through your website. And congratulations, best of luck, and may God above smile down on you!

Best,
Andrea - Dr Drea

leigh's picture

Glad you like the new site Andrea

Ha ha yes... Pr0n is website speak for, "please don't send me pr0n traffic -- I so don't need that headache."

Also, for your lower back have you ever tried Trager therapy? It rocks. If you can find a practitioner in your area it is so worth it to give it a try.

I, too, love how you say porn. I usually say pron as a joke. Nevertheless, I like the wide focus of your site and that it hits on a variety of topics. My girlfriend of three years is starting to get weddings on the brain which means I need to start getting weddings on the brain.

leigh's picture

Good luck with that James... BTW the biggest mistake we made was not registering -- I mean we are artists so we're all, yeah whatever just bring yourself and have good time. But you really find out how other people think when they feel socially obligated to give you gift... yet have the haziest notions of who you are.

I initially did not comment on this article because the topic was (I thought) too painful for me personally at the time. (I am in the process of a divorce after many, we won't say how many, years of marriage and nearly grown children). However, reading it over again - there is one thing that stands out to me as so important, that I would be remiss NOT to address it. Announce it publicly; make the commitment. This is so true. If you don't, it's like going on a diet (or quitting smoking, or any other positive lifestyle change) and not telling anyone - for fear of failure. It's understandable that you don't want to be embarrassed if you fall short of your goals, and that you don't want the added pressure of other people constantly watching you - to see if you are measuring up. However, if you don't announce your intentions - those same people can not offer much needed, and often-welcomed support to you, either. And you miss networking opportunities that you may never have known existed (my downstairs neighbor is a Reiki Master and then some; she didn't tell me until I gave her some of my businesses' personal product -room/linen spray - in response to an off-hand comment she made about the importance of a certain scent in her work. We started talking, and then... so now we hand out each other's business cards in the strangest of places, whenever the "right" opportunity presents itself. Never would've happened if I hadn't taken the chance and told a near stranger (I am new to the building) that I am working on building my business. So this then, is what I think is the most important, and most difficult, piece of information to take away from the article - go ahead; post your banns!

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